Here at Hashtag Communications we believe influencers are the best choice for authentically selling your product. Influencers have build one of the most important things with their audience – trust. Top of mind for Hashtag is we never want to jeopardize that trust that the influencer spent in some cases years to build. We have a mandate to connect brands to the influencers that are the best fit. At Hashtag, we pride ourselves on deeply understanding the different dimensions of each influencer and matching them to the business and marketing objectives of your campaign.
We have a growing roster of between 500-1000 vetted influencers across North America that includes some of the biggest content creators in the world across all social platforms.
Because we are an agency comprised of actual creators and strategists, we know first hand that not all engagement is good engagement. We understand the ins and outs of developing and delivering a successful influencer campaign that drives positive and meaningful interactions with their audience.
Hashtag recognizes the importance of building out campaigns that are mutually beneficial for the brand and influencer, campaigns that come across as authentic and believable without leaving the creator and their fans feeling they are “selling out.”
Many influencer programs are becoming automated and transactional, based solely on the lowest CPM numbers. We believe this is a race to the bottom that does not service effectively for the brand.
At Hashtag, we pride ourselves on deeply understanding the different dimensions of each influencer and matching them to the business and marketing objectives of your campaign. At the end of the day, we are not selling software tools or the lowest CPM – we’re selling access to people who create organic, positive engagement with their audiences every single day.