FreshSpex and Hashtag Communications Inc.
FreshSpex wanted to drive awareness and engagement to the FreshSpex website by utilizing influencers for content and amplification. By using the hashtag #SummerFreshSpex, influencers would bring upon awareness of the products that would help complete a look for customers. By bringing on Hashtag Communications, over 585, 000 unique and in-depth impressions were delivered.
June – July 2017
FreshSpex wanted to market and promote that the lenses and frames are great quality, and can be easily ordered online and picked up in over 170 stores across Canada. Instagram was the best way to deliver the campaign because the product is visual and the focus was e-commerce.
Hashtag Communications selected 5 influencers that perfectly embodied the campaign – helping their audience with getting a fresh new look for the summer. Each influencer promoted their FreshSpex through an Instagram post and multiple Instagram stories with how FreshSpex was able to help them achieve their personal customizations and easy ordering process. Each influencer also had their own personal discount code to share so that customers could get 20% off their purchase.
Refreshing my eyewear for the summah! My eyesight may be terrible, but at least my glasses don't have to be. (My jokes are terrible too 🤓) P.S these glasses are the bees knees! Order them online AND pick them up at a store near you where they will make sure they're perfect for you! Here's the best part — Use my promo code: evankafreshspex to get 20% off! Link to website in bio #summerfreshspex #ad @freshspex . . . . . . . . . #eyewear #foureyes #summerlook #goggles #🤓
Took my eyewear to the next level for the summer!! I'm pretty obsessed with these super fresh new specs! And I wanna help make you summer fresh too! Use my promo code jackiefreshspex to get 20% off! Link to website in bio! #summerfreshspex #ad @freshspex • • • • • #InstaGood #IGDaily #InstaDaily #MyLook #PicOfTheDay #SocialEnvy #SummerStyle #Fashion #Ootd #eyewear #FunTimes #Toronto #The6ix #Tdot
🌺👓☀️FRESH☀️👓🌺 ———————————————————– I feel very lucky to work with my ultra cool client @freshspex on all their influencer marketing. I now only wear their glasses cuz honestly they are the bomb.com…and I'm not just saying that. Affordable, good quality, cool styles and customizable. I asked them for a promocode to hook you up so if you need new glasses (prescription or not) it's : rachelfreshspex to get 20% off! Website in bio! 👓⬆️☀️ #SummerFreshSpex #Sp #IGotchuuuu 📸 @martinesansoucy