ABOUT HASHTAG COMMUNICATIONS
Hashtag Communications is a glorified matchmaker between brands and influencers. We work directly for brands in a consulting way that is broken down into two parts.
Strategy and Execution
If your company knows it needs to utilize influencers but doesn’t know how or where to start don’t worry! That’s where we come in to help.
Phase 1 – Strategy
In the first strategy phase your company is a assigned an influencer expert. This is someone who is embedded in the social space/Youtube community and lives and breathes all things influencer marketing.
This influencer expert will sit down with your team to understand your goals and targets and then devizes a comprehensive plan based off your needs. This could result in an experiential, video, social promotion (there are many ways it could go)
In this stage Hashtag Communications would go over who would be the best fit, narrow down lists and come up with an influencer budget.
Hashtag has proprietary technology that allows us to see the back end data of influencer socials networks to see if their demographics target the same demographics you want to target.
It’s my our to pick the perfect ambassadors to represent your company and flag the influencers we have built up leverage with over the years which in turn will save your company money.
Phase 2 – Execution
After the strategy is built out the Hashtag Communications Inc. team helps execute every step of the way. This includes:
Sending over service agreements
Email / Phone calls corresponding with them regarding their questions.
Making sure basic logistics are covered i.e transportation
Providing the influencers with upfront funds if the activation is campaign based
Provide legal for client
Provide legal for influencer
Providing measurement tools (depending on how data focused the client and strategy is)
Wrangling the influencers if activation is on site
Boosting the social posts of the influencers through Twitter/Facebook/Instagram/Youtube Pre-roll/Adwords
Contacting Traditional Media to cover and help bring even more exposure (if needed)
Comprehensive Wrap Up Reports
*We also offer full service social media (daily custom posts with strategy behind each platform) if needed.
As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, SnapChat, Pinterest, and other platforms.
For these reasons, we believe influencer marketing to be the next big thing in advertising and broadcasting.
For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.
Our team works directly with our brand/agency partners at every stage of a campaign’s life cycle, from ideation and strategy to execution through to delivering post-campaign analytics reports.
Influencer marketing done right requires more than the number of followers; it requires an understanding of engagement, knowing the backstory of the influencers, and what they stand for.